耐吉公司（Nike）的「Just do it」口號無疑是殺手級廣告標語和文宣，但啟發這個廣告界巨作的真的是一名殺手。
Nike廣告部門主管Dan Wieden承認，這句紅透半邊天的口號出自1977年遭判死刑的猶他州強盜謀殺犯Gary Gilmore，他在面對槍決隊行刑前說了「Just do it」。
| Gary Gilmore | |
|---|---|
Portland Police Bureau mug shot
|
|
| Born | Faye Robert Coffman (later changed to Gary Mark Gilmore) December 4, 1940 McCamey, Texas, USA |
| Died | January 17, 1977 (aged 36) Draper, Utah, USA |
|
Criminal charge
|
Armed robbery (3 counts) Assault (2 counts) Murder (2 counts) |
|
Criminal penalty
|
Execution by firing squad |
| Criminal status | Executed on January 17, 1977 |
| Parent(s) | Frank and Bessie Gilmore |
| Killings | |
| Victims | Max Jensen Bennie Bushnell, 25 |
| Date | July 19 & 20, 1976 |
| State(s) | Utah |
| Location(s) | Orem Provo |
|
Date apprehended
|
July 21, 1976 |
Gary Mark Gilmore (December 4, 1940 – January 17, 1977) was an American criminal who gained international notoriety for demanding the execution of hisdeath sentence for two murders he committed in Utah. After the U.S. Supreme Court upheld a new series of death penalty statutes in the 1976 decisionGregg v. Georgia, he became the first person executed in the United States in ten years.[1] These new statutes avoided the problems under the 1972 decision in Furman v. Georgia that had led earlier death penalty statutes to be deemed as "cruel and unusual", and therefore unconstitutional, resulting in all states being ordered to commute death sentences to life imprisonment. Gilmore was executed by firing squad in 1977
The founder of advertising agency Wieden+Kennedy, Lan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gilmore's last words.
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