Mary J. Blige says Burger King ad was a 'mistake'
Associated Press – Fri, Jun 29, 2012RELATED CONTENT
FILE - In this May 5, 2012 file …
NEW YORK (AP) — Singer Mary J. Blige says the Burger King commercial that caused major backlash for her was a "mistake."
The clip was released in April and featured Blige singing about the fast-food chain's new chicken snack wraps. It immediately went viral, and some in the black community said it was stereotypical.Burger King pulled it after one day and said it was unfinished.
In an interview with radio station Hot 97 this week, Blige said Burger King "made me look ridiculous." She said she thought she "would be shot in an iconic way."
Says Blige: "I wanted to crawl under the bed."
She said she initially did the commercial because she thought it would be a "great branding opportunity."
Burger King didn't immediately respond to an email seeking comment Friday.
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Madonna Hates Material Girl Label
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But Madonna has accepted she will struggle to shake off her famous title and is trying to see the funny side. She adds, "I realized I needed to get a sense of humor and embrace it." (LR/WNTST/ZN)
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